It would want to though as the ad goes on for almost four minutes. It began screening in the States yesterday. Having watched it from start to finish though it seems it has been designed to be split into three or four different parts for airing on commercial television.

The ad sees Seinfeld and Gates move into the home of the average family to try to reconnect with the people. While this instalment follows the trend of the previous one of hardly mentioning Microsoft or Windows, it alludes to the fact that Microsoft is trying to reconnect with the people as well, ditching the image it has gained for not being user friendly or manageable.

Regardless of how much the ads are loved or loathed, they have certainly got the online community talking.

You can watch the entire ad here.