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Microsoft signs Seinfeld

By Damian Francis, 21/8/2008 4:39:04

Bill Gates and Steve Ballmer must be tired of seeing the “I’m a Mac, I’m a PC” ads from Apple that portray PC as a fat, middle aged, balding person. They’ve brought out a big gun to combat this pop culture phenomenon of an ad though: his name is Jerry Seinfeld.

Microsoft really are serious about finally burying the cool Mac guy and the dopey PC guy ads. Hiring Jerry Seinfeld to do their latest commercial is said to have set the Redmond, Washington, based company back a hefty US$300 million the Wall Street Journal reports. Seinfeld will be one of the key personalities involved and will appear next to Bill Gates in the ads.

And who better to crush the nerdy image of PC in the Mac ads than this guy (see pic)...

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Comments

	Mystified
	Hmm. I suppose putting two dweebs in the same ad--one who is irrelevant and one who is insufferable--is a good idea...if your goal is further alienating your consumer base. I can see it now: "If you use a PC, you can look just like these guys!" Oof, can you feel the market share slipping away?
	8/22/2008 12:57:18 AM

	truBlue
	Seinfeld early episodes all contain Jerry's computer, a Mac! So Jerry, we know where your heart is. Kudos for the pay out.
	8/28/2008 9:22:45 PM